Fibre-Metal Centennial Brand History Video

PROJECT BRIEF

Client: Fibre-Metal by Honeywell
Fibre-Metal Senior Brand Manager

Request: Plan, shoot, and produce an engaging video that highlights Fibre-Metal’s 100 year history as a leader in welding safety products. Video to debut at a rebranding launch taking place at an industry tradeshow.

Considerations: Video should detail and pay homage to the numerous technologically advanced products the company has introduced throughout the 100 year old history of welding safety. It should also incorporate the new contemporary branding and feature workers in the welding and construction industries. Must work with current and former employees to obtain and accurately deploy historically accurate text information.

Solution: A video featuring animated elements from throughout the company’s 100 year history, from the invention of the first welding helmet all the way to present day. Each decade features an animated composition of images and text highlighting Fibre-Metal’s product and market contributions, ending in a series of video clips showing modern products in use.