Titan SCBA Product Launch Campaign
PROJECT BRIEF
Client: Uvex by Honeywell
Respiratory Safety Product Managers
Request: Develop marketing materials for the launch of Honeywell’s first self-branded SCBA (Self Contained Breathing Apparatus) into both the First Responder and industrial safety markets.
Considerations: All materials must adhere to Honeywell brand guidelines. First Responder product literature should feature images that appeal to a firefighter’s sense of action.
Solution: A comprehensive 12 page brochure introduces the product to the fire safety market, featuring images of firefighters in action. The industrial safety product required a comprehensive photo shoot with elaborate staging at a nearby manufacturing facility.
Photoshoot - Second Shooter
These images taken by me as second shooter, on location at the Victor Valley College Regional Public Safety Training Center, Victorville, CA.
Promotional Video [ROUGH CUT]
Rough cut (draft) promotional video. I shot the footage featured as a second shooter at a larger photo shoot, and created this video afterward. This presented a challenge as there was a limited set of clips available to craft a compelling story.
Photoshoot - Art Direction
Industrial SCBA location shoot at Uvex manufacturing facility, Smithfield, RI. Tasked with creating and directing scenes depicting industrial safety hazards requiring full containment.
Photographer: Ira Garber
