North Zone Hard Hat Product Launch Campaign

PROJECT BRIEF

Client: Honeywell Safety Products
Head Protection Product Manager

Request: Develop a full suite of marketing materials for the North Zone Hard Hat launch, including overall concept, ad direction, brochure development, tradeshow presence, promotion, and video concepts. Provide art direction for location and studio photoshoots.

Considerations: All materials must adhere to Honeywell’s newly introduced Design Language System, with print literature set to serve as examples in a guidelines template library. Photography should follow and further treatments established in the guidelines.

Solution: A comprehensive marketing campaign focusing on comfort as achieved through the product’s superior adjustability. The tagline “Get into your comfort zone” serves as a directive and an invitation to sample the hard hat, a major goal of the campaign.