Howard Leight Shooting Sports ReBranding Exploration

PROJECT BRIEF

Client: Howard Leight Shooting Sports
HLSS Brand Manager

Request: Create a set of POP displays as a vehicle for exploring a rebranding of the Howard Leight Shooting Sports consumer safety products brand.

Considerations: Design should feature graphic elements that can be adapted and carried across print and digital media. Images of people should consider the expanding demographics of those active in today’s shooting sports industry.

Solution: A pair of POP displays featuring graphics and images to breathe new life into a celebrated brand. Elements can be easily incorporated into brand guidelines, and include bright colors, bold graphics, and full color images featuring a diverse range of personas identified as the new faces of the expanding shooting sports market.