Uvex Livewire Safety Eyewear Launch Campaign

PROJECT BRIEF

Client: Uvex by Honeywell
Uvex Brand Manager

Request: Create marketing collateral for the launch of a new high-end sealed eyewear product. Required materials including tagline, ads, brochure, and sales presentation and sample cases.

Considerations: Messaging should highlight the product’s design attributes such as its rugged construction as well as superior comfort achieved through product engineering. Should also note the eyewear is protective in difficult environments.

Solution: Design and production of multiple collateral pieces centered around the theme and tagline “Engineered to the Extreme”. Advertisements and brochure feature workers in exciting and dangerous environments. A sales presentation kit was created to mimic a Mission Impossible style gadget suitcase, with matching distributor sample boxes made out of paperboard.