Uvex Military Eyewear
ReBranding Exploration

PROJECT BRIEF

Client: Uvex Safety North America
Senior Product Manager

Request: Create a brochure featuring a new military goggle, to be used by the Sr. Product Manager to propose a full brand refresh for the military eyewear line.

Considerations: Tough, rugged feel, focused on the US Army. Utilize images of soldiers wearing Uvex products. Develop color palette and graphics appropriate to the theme.

Solution: A four page brochure featuring the XMF Military goggle, with a suite of branding elements including an Army appropriate color palette, and vector silhouettes of soldiers and military vehicles.