Industrial Safety Vertical
Markets Catalogs
PROJECT BRIEF
Client: Honeywell Safety Products
Vertical Markets Category Manager
Request: Create a series of user friendly documents that introduce Honeywell Safety Products’ offerings to various vertical market customers.
Considerations: Incorporate 20+ pages of copy and products into a single document. Highlight certain products and/or hazards. Adhere to brand guidelines. For cover, brand guidelines require a single image on a white background with headline and logo only.
Solution: A series of 12-page accordion fold-out brochures that double as posters, with content grouped by hazard exposure. Each section features an explanatory paragraph and pertinent product images and descriptions. Cover design features clear varnish vector graphic of worksite structures (shown below as gray for legibility) in order to comply with brand guidelines while creating visual interest.
Photoshoot Art Direction
Week-long multi-location photoshoot series, taking place at an offshore oil rig repair facility in Galveston, TX, a shipyard in Orange, TX, and a wind farm in Cheyenne, WY. My role as Art Director was eased and enhanced by the photographer being Oscar winning director Jimmy Chin.
