XTRATUF Footwear Retail Market Launch

PROJECT BRIEF

Client: XTRATUF FOOTWEAR
Retail Footwear Brand Manager

Request: Create a suite of marketing collateral to support the brand’s transition from selling only boots through distributors, to selling boots as well as new products at retail.

Considerations: The original XTRATUF boot is very well known in the fishing industry, and imagery and tone should appeal to this audience. Logo should feature prominently in all materials.

Solution: The design and production of several marketing pieces featuring updated branding, with items including print literature, tradeshow banners, retail packaging (box), shelf talkers, and more. A photoshoot was conducted on a fishing vessel in Gloucester, MA, with an eye on building an image library for current and future use.