Design strategy, art direction,
and execution.
Exceptional design happens when creative and strategic thinking come together.
Select Case Studies
Earplug “Fix-A-Fit” Guide
Earplug Fitting Tool
Digital and printed versions of a tool created to diagnose issues with improperly fitted earplugs in workers on-the-spot, and to determine the best solution.
The printed version includes a mirror on the inside cover, used to check for proper fit.
Fibre-Metal Welding Products
Brand History Video
In support of a brand refresh introduced at the Fabtech trade show, this video highlights the Fibre-Metal brand’s 100+ year history in welding safety. Animations of old photos and marketing materials take the viewer through the decades, ending in footage of modern workers using Fibre-Metal products on the job.
Fibre-Metal “In the Weld”
Student Welder Promo Program
Program developed to introduce the Fibre-Metal brand to welding students, and to encourage instructors and administrators in high school and trade school programs to order Fibre-Metal products.
A self-mailing promo package was sent to instructors, with items for students including stickers and t-shirts.
Click HERE to see more work.
Creatively Functional
A creative solution is one that responds to a design challenge in a thoughtful and unexpected way. It can be silly or serious, but must be attractive, engaging, and quickly understood.
Layout of the Land
A good layout effectively presents a message by expertly crafting a scene that guides the viewer’s eye as well as their mind and emotional response. This is true for both print and digital media.
From Brief to Birth
A project needs structure and support in order to succeed. Thoughtful and thorough planning, clear communication, and attention to detail from start to finish make all the difference.
Say Hello!
If you’re interested in working with me, I’d love to hear from you.
My office is located in Cumberland, Rhode Island.